DAISY, Five Daisy Bracelet

Reinvention of an icon. The Daisy update from Georg Jensen 2024.

The latest Daisy has a gentler feel this year, maintaining its inherent buoyancy and subtle optimism for the year ahead.

Since the original DAISY brooch was given to Margarethe II of Denmark in the 1940s, the icon has undergone many transformations, from the simplest single white on silver (which reappears this year) to Stine Goya's more fashion-based statements. 

This year, Georg Jensen harks back to simpler times, concentrating on the form but sometimes incorporating elements of more recent versions.

Once again, the Daisy bracelet harks back to the original collections, this time with concave petals and a tiny charm added to the end of the chain.

• Materials: Sterling Silver, White Enamel
• Measurements: W: 11 mm / 0.43ins.18.5cm Silver Pea Chain with an adjuster to shorten it to 17cm.