DAISY Half Daisy Brooch, Blue

Reinvention of an icon. The DAISY update from Georg Jensen 2024.

The latest Daisy has a gentler feel this year, maintaining its inherent buoyancy and subtle optimism for the year ahead. Still using the tradition of Enamel hand-painted onto Sterling Silver, this intruiging Half-Daisy Brooch with its gentle, serene Blue enamel, has a concave shape at the end of the petals and detail in the form of lines radiating from the centre. There's a lovely Art Deco look to this particular piece and we think it will become a treasured piece for years to come.

Since the original DAISY brooch was given to Margarethe II of Denmark in the 1940s, the icon has undergone many transformations, from the simplest single white on silver (which reappears this year) to Stine Goya's more fashion-based statements. 

This year, Georg Jensen harks back to simpler times, concentrating on the form but sometimes incorporating elements of more recent versions.

• Materials: Sterling Silver, Blue Enamel
• Measurements: H: 43.5 mm / 1.71ins.W: 21.5 mm / 0.85ins.