DAISY Half-Daisy Necklace, White and Gold

Reinvention of an icon. The DAISY update from Georg Jensen 2024.

There always has to be a statement piece as part of any Georg Jensen collection, and we feel this shares that top spot with the Blue Daisy Necklace. Pulling together the theme of the brooches, this necklace also has a slightly Art-Deco look where the half-daisy motifs are familiar with the fan shape often used in designs from the time. Sumptuous and striking in White Enamel on 18ct Gold Plated Silver, this is a standout piece.

Since the original DAISY brooch was given to Margarethe II of Denmark in the 1940s, the icon has undergone many transformations, from the simplest single white on silver (which reappears this year) to Stine Goya's more fashion-based statements. 

This year, Georg Jensen harks back to simpler times, concentrating on the form but sometimes incorporating elements of more recent versions.

• Materials: 18 kt. gold plated sterling silver, White Enamel
• Measurements: W: 21.5 mm / 0.85ins.L: 21.5 mm / 0.85ins.