DAISY Seven Daisy Bracelet, White

Reinvention of an icon. The DAISY update from Georg Jensen 2024.

The latest Daisy has a gentler feel this year, maintaining its inherent buoyancy and subtle optimism for the year ahead. And again, we go back to the DAISY bracelet, this time with a few more different sizes giving a spirited effect of strewn Daisies, which has a very joyful feel to it.

Since the original DAISY brooch was given to Margarethe II of Denmark in the 1940s, the icon has undergone many transformations, from the simplest single white on silver (which reappears this year) to Stine Goya's more fashion-based statements. 

This year, Georg Jensen harks back to simpler times, concentrating on the form but sometimes incorporating elements of more recent versions.

• Materials: Sterling Silver, White Enamel
• Measurements: W: 13 mm / 0.51ins.8.5cm Silver Pea Chain with an adjuster to shorten it to 17cm.